Pricing and Packaging
your Personal Brand
From a very young age, I decided that I wanted to find a way to do what I loved. I didn't want to hate Mondays. I didn't want to be relieved it was Wednesday.Or simply live on a countdown to my next time off.
I wanted to do what I loved and get paid for it.
'Work' wasn't shared as 'enjoyable' when I was at school, but I was still committed to another way (even though I had no idea how to do this)...
then it dawned on me, I needed to be the one to figure it out.
And at 41 years old, I am still having the same conversation.
Firstly with myself as someone who is still a big dreamer BUT who also has adult responsibilities.
And secondly, I have helped 100s of people worldwide to do figure out their version of life and business.
Creating my own job title
For over 20 years, I have been creating my own job title. I have strayed occasionally and looked at advertised jobs, but quickly remembered, I prefer to do my own thing. I haven't found an available job that ticks all my boxes, so I needed to create my own.
There are things that I could do, but my intention is to always aim for the ideal version. The one that allows me to bring the full version of myself.
It benefits everyone; me - how I feel and the impact that I can create and my clients, customer, audience, company... they can receive my unique blend of skills, talents, experience, perspective etc.
What is your version of this?
In my 40s, the 'feeling good and aligned' element is still there but so are other considerations:
1) I have two children- I want to be a present parent and want to be there in all ways; physically, emotionally, logistically, mentally etc... maybe even fun Mummy sometimes?!
2) I want to do more than one thing. I have many passions. I love a diverse week that allows me to be creative and engaged. I love creating a pic 'n' mix career.
3) I have a mortgage and London outgoings; I need to make sustainable, consistent income... the starving artist or the 'I'll just wait for the phone to ring' doesn't work for me. I am committed to making it happen.
4) Covid brought unpredictability (and so much more). Overnight, a chunk of my income paused so I had to get creative and quickly. I love having a varied income pie so I can work with the flexibility of the climate, culture and society.
5) Having different roles within my personal brand keeps me sharp. I bring a variety of skills to the table and expect to be challenged. My approach is never static or stale. One example is that I was playing an astrophysicist (I know - who knew, considering I was so bad at science at school!) and we were shooting in a planetarium, I had to improvise to an audience of 100 so the crew could get some audience shots; so I harnessed my speaking and coaching skills and delivered a goal setting workshop.
6) I need to be agile for opportunities. Sometimes I have been so stuck to a schedule but I now know I need wiggle for the last minute call or 'can you fly tomorrow?' or the unexpected nature of life.
7) I really want to enjoy my life. I know! And that means every day. I want to have flexibility and freedom and go to bed each night with satisfaction and excited for the next day; not dread or reluctance.
I never operate from a one size fits all perspective... because it just doesn't.
This is about you identifying what your version of life and business is.
What is your version of success?
What do you want to be, do, have and feel.
But don't worry if that sounds overwhelming. I know most people want to slide under the table when asked 'What is your life's purpose'
This is my secret skill.
I have helped thousands of clients to create their own unique pic n mix of life and business and I would be honoured to help you.
The money one: pricing and packaging your personal brand is so much more than a money course.
Often money has been taught simply in terms of profitability but this is about so much more... meeting your currency of 'success'.
My commitment to you is to help you find and then create your own blend of life and business. So you do what you love AND get paid for it.
So we are going to begin with your life... and instead of just doing the 'dream big' stuff (which is important) we are also going to be considering what is going on with your life right now and work with those circumstances... i.e if you have children and a big money goal, what business model is going to support those two areas of your life and how can you refine it to work well.
Then we move into the money work; the pricing, the packaging, the selling, the showing up, the delivering excellence.
However... there is often a middle bit that is missed... I want you to explore and that is how can you be of service?
How can you create your own business model and be uniquely you.
How can you share your talents, skills, background, circumstances, experiences, USP, point of view in a way that is useful; maybe to educate, maybe to entertain, maybe to support, maybe to be in service and definitely to create impact.
Nearly 25 years ago, I understood the power of doing this work and I have helped 1000s of people to do the same. I have regularly guested on panels, hosted talks, workshops and podcasts to lead this conversation.
Here’s what we cover in this programme:
Uncovering money blocks/myths so you can begin this new chapter with strong foundations;
Feeling great about what you are offering and what you are charging. In order to fully create your version; you may need to create some new rules. That may require some undoing or decluttering of old/ unhelpful beliefs, habits, expectations etc. Creating your own version of success requires you to step into your leader status.
How to create your income pie and pricing menu
Identifying how you want to earn money and how your various offerings/services can complement each other whilst serving more ideal clients and meeting their needs. Your income pie needs to make sense to you so you can bring purpose and integrity to your work. Also if you know why you are offering something and the problem it can brilliantly solve, it will be so much easier to sell.
How to establish a strong personal brand that is known for delivering excellence;
I want to be booked and busy. I want most of my time to be spent in the delivery not the marketing, maybe you are the same?. So knowing that, I need to operate effectively and so I can be consistently hired and recommended.
How to create compelling, engaging, ethical sales pages that convert but also truly represent you and your work and support your customer to make the right choice for them.
I don't do sleazy marketing or pressurised selling. This is about you and what is right for you. Maybe you have felt uncomfortable about offering lots of different things or you feel your online presence doesn't quite match who you are in real life. Don't worry I can help you find a way.
Finding a pricing rhythm and letting the money flow in.
Fears around pricing and charging can hold you back. We look at creating a comfortable structure that allows you to promote/sell with ease and integrity but also compensates your skills and efforts.
To create offerings that are game changing and produce results and meet objectives… whatever they may be.
Let's create excellent offerings. We've all experienced poor quality experiences. The great thing is you get to choose. I will help you to do this in a way that doesn't burn you out and works with your personality, circumstances and goals.
To uncover any habits such as overdelivering and undercharging which may be slowing you down.
Yikes, I always feel like there is more work to do. Maybe you have been stuck at an income level for a while and you know it is time...
How you can meet your next money goal now by reconfiguring how you deliver your service.
It may just be a few tweaks. Or a little percentage increase. But these little adjustments can make all the difference, not only for you as the business owner but in terms of your client's experience.
How to attract ideal clients who will send you emails of ‘I am ready to book’ or ‘When can we get started’ and a consistent flow of sales, even when you are not working.
I love these kind of clients. We have all had endless email trails that don't go anywhere. Let's attract people who are ready to go (and pay on time :) ) Again so you can be in delivery mode not admin mode.
How to prepare and excel in ‘Shall we have a chat’ or a discovery session for potential work.
Nailing how to book work, clients, customers etc is absolutely key to creating your own income pie. This is not about selling to get a name on a white board but having a positive meeting. The interaction may not be the perfect fit but
but knowing you have prepared and done your best will propel you onto the next one.
Finding your flow around discounting and the conversations of ‘free’ and ‘freebies’.
We dive into the psychology and the strategy behind this, so you know why you are doing what you are doing so it is always delivered with integrity.
Building confidence in your product/service/offering so other people will invest in you and incorporate a ‘success toolkit’ if your old friend ‘imposter syndrome’ comes out to play.
Being a human being and wanted to do a good job can sometimes bring out all the feelings. Finding a way to manage this behaviour, habits, boundaries etc is going to be game changing.
Finding ease and flow with your pricing and packaging so you can meet your money goals and your life goals.
To deliver from a full place energetically. One that represents your preferred blend of life and business. No burn out. No scraping back. No feast or famine. Just ease, flow and profit :)
To step into this next version of you. Where you play big. Where you build your dream life and business, not just think about it. Where you stand in your value and you knock your own socks off.
Step some time with the above phrase. What would change if you could truly do this your way... and not only do it BUT knock your own socks off.
Let's begin, if you are ready...